You will never directly pay for quality backlinks. The owner of the linking website should have chosen to link to your content because it offers value.
Paying for links or manipulating a website owner to insert them is against Google’s rules. By using these tactics, you are trying to trick search engines into thinking that your content is better respected than it is.
Most of the time, Google will simply ignore links that it thinks have been purchased. In some cases, however, it may issue you a penalty.
The only time that you might pay for links is when using a link-building service like ours.
In this case, you have not paid for the link directly. Instead, you have paid for someone to find opportunities to build quality backlinks on your behalf.
