Search engine optimization (SEO) involves getting your web page to rank higher than competitor websites on Google and other search engines. One tactic you should include in your SEO strategy is link building.
Google’s documentation leak revealed that the search engine uses a site-level metric known as “SiteAuthority” to rank websites in its search engine results pages (SERPs).
This sitewide score suggests that Google’s ranking algorithm assigns a level of trust or authority to entire domains—similar to the DR and DA metrics provided by Ahrefs and Moz.
Google’s SiteAuthority score takes into account various page-level quality signals, including backlinks. Typically, a page with the highest number of high-quality backlinks will rank higher in search engine results.
The leak confirmed that the search engine’s algorithm uses a page’s backlink profile to decide how high it should rank for a particular search term.
